Why You Need to Be in the SPC Game

We have all heard so many different abbreviations for click cores over the last 5 years like WPC, Rigid Core, Extruded Thermal Plastic Core, Vinyl Composite Core, and probably more. It can be very confusing to say the least. The SPC DifferenceWhen SPC (Stone Polymer Core) was first introduced, I noticed something extremely unique about […]

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The New Normal

With the uncertainty of today and the near future; retail stores are looking a little differently on how they conduct business with their customers. Stores are open shorter hours, if they are open at all. Retailers are limited on how many people they can allow in the store at one time. Social Distancing is one […]

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Make the Most of Your Opportunities!

It’s really all in how you look at it. We’ve been given the chance to slow down, reevaluate, and reset our lives. Although the coronavirus has taken its toll on us all, we can choose to use this time to finish some projects that have been “put off until later”, clean out storerooms, reorganize inventory […]

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Which Social Media Platform is Right for My Business?

Over the past several years, the social media trend has consumed the minds and time of consumers all over the world. There are constantly new platforms popping up, offering businesses unlimited opportunities to connect directly with potential clients, with a much more cost-effective way to use advertising dollars. But, with all of these options, which […]

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Creating Customer Loyalty

As we all deal with the competition of box stores, online shoppers and more educated consumers, it is extremely important that we all focus on how to develop loyal customers. How can we develop our clients to ensure they will come back the next time or refer us to their friends or neighbors? Here Are Some […]

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Why Buy Local?

Today’s consumer has multiple options when buying floor covering locally, online, and in box stores. So, why should one choose locally? Here’s Why: Unparalleled Customer Service and Expertise. Unlike large box stores or online services, local flooring stores have a vested interest in ensuring their complete satisfaction. Local stores would rather have a customer for life […]

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Flooring: A Commodity or Something Valuable?

Is it possible that flooring is becoming a commodity? Consumers are shopping online, comparing the lowest prices, before they even walk in your door. With smartphones, they can look to see if your product is, in fact, cheaper somewhere else within minutes. What is the value of what you have to offer? What’s in it […]

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Tips for Selling High-End Products

It’s in most people’s nature to want good things. Who doesn’t want the best? Whether it’s waking up every day and having the mindset of doing your best or looking for the best apples in the produce department, it’s normal for people to gravitate towards the best. I believe it’s no different when it comes […]

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Make Marketing Start Rocketing!

Marketing requires a core strategy to help attract consumers to you. I hope to help you find some new techniques that will help separate you from the competition. FIRST – In marketing you need a creative slogan. You see these everywhere in the Floor Covering industry: “Number One in Customer Satisfaction” or “Free Estimates” or […]

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Turn Customers Into a Community that Grows Your Business

I see a lot of money and effort being spent on marketing and resources to acquire new customers. This can be effective, but it also can be a very saturated and costly space to spend your time and capital. Recently, I saw a retailer who was directing their message and efforts to their existing customer base and had created […]

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