Territory Tips

Creating Customer Loyalty

As we all deal with the competition of box stores, online shoppers and more educated consumers, it is extremely important that we all focus on how to develop loyal customers. How can we develop our clients to ensure they will come back the next time or refer us to their friends or neighbors? Here Are Some […]

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Why Buy Local?

Today’s consumer has multiple options when buying floor covering locally, online, and in box stores. So, why should one choose locally? Here’s Why: Unparalleled Customer Service and Expertise. Unlike large box stores or online services, local flooring stores have a vested interest in ensuring their complete satisfaction. Local stores would rather have a customer for life […]

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Flooring: A Commodity or Something Valuable?

Is it possible that flooring is becoming a commodity? Consumers are shopping online, comparing the lowest prices, before they even walk in your door. With smartphones, they can look to see if your product is, in fact, cheaper somewhere else within minutes. What is the value of what you have to offer? What’s in it […]

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Tips for Selling High-End Products

It’s in most people’s nature to want good things. Who doesn’t want the best? Whether it’s waking up every day and having the mindset of doing your best or looking for the best apples in the produce department, it’s normal for people to gravitate towards the best. I believe it’s no different when it comes […]

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Make Marketing Start Rocketing!

Marketing requires a core strategy to help attract consumers to you. I hope to help you find some new techniques that will help separate you from the competition. FIRST – In marketing you need a creative slogan. You see these everywhere in the Floor Covering industry: “Number One in Customer Satisfaction” or “Free Estimates” or […]

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Turn Customers Into a Community that Grows Your Business

I see a lot of money and effort being spent on marketing and resources to acquire new customers. This can be effective, but it also can be a very saturated and costly space to spend your time and capital. Recently, I saw a retailer who was directing their message and efforts to their existing customer base and had created […]

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5 Tips for Sales Success

Sales can be a tough job. There are several techniques available and different ones work for different people. If you find yourself struggling to close sales, take a look at the following tips. I’ve found that if I put in a little extra effort, I am able to see more success. 1. Have a Plan: […]

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Best Practices for Receiving Goods

In a former role, I was part of a management group of like-minded businesses. Each quarter, we would meet and discuss business within the industry. One of the fun and informative activities we did was present a “Best Idea” that rewarded bragging rights to the winner and a wealth of best practices for each business. […]

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7 Important Questions to Ask When Selling a Floor

They say, once you’re in flooring you’ll never leave! I must agree since I’m now entering my fourth year as a Territory Manager with Tri-State. What makes this industry so interesting? For starters, it’s different every day. I work primarily with you, the retail dealer. You work with customers in your area. During my tenure in sales, I’ve […]

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The Can-Do Attitude

What makes our attitude so essential for selling? We all have a choice on how we behave. We can choose self-encouragement and motivation or a self-defeating behavior. We’ve all had those tough days where nothing seems to go right, but it’s not what happened in our day, it’s the way we react to those difficult […]

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