How to Start
Today’s consumers are using social media as a search engine, so it’s important to ensure that you build out your social profiles as much as possible. This means writing a complete “About” section for your business and ensuring that your company name, address, phone number and contact information are correct. This is some of the first information a potential customer will look for on your page, so it’s critical that it is all there are updated. You should also be sure to provide links on your business website to your company’s business page and alternate social media accounts for increased traffic.
Post Enough, But Not Too Much
Using your social media account doesn’t do your business much good unless you post to it often. Unfortunately, some companies go overboard and overwhelm their customers with incessant posts, which can be alienating and result in users navigating away from your company’s marketing material. To avoid this and provide meaningful value rather than obnoxious insistence, focus on the quality of your posts rather than the quantity. Your readers will thank you, and you’ll produce better content.
Engage Your Audience
Facebook, for example, is an ideal platform for customer engagement. Marketers who take the time to interact with their readers are better prepared to win more followers and stand out as leaders in their industry. To ensure that you’re engaging your followers effectively, be sure to read and respond to all comments on your page. Follow-up quickly and fully with any questions, concerns or inquiries you receive from customers – especially during marketing or promotional periods. While this may seem like a simple tip, it can go a long way when it comes to keeping your customers happy.
Publish Pictures and Videos in Your Posts
Don’t let a tiny thumbnail be the extent of your image use – put pictures in the body of your post. Use pictures of your customers completed project on your page and tag them! Maybe you have useful tutorials that would help a customer with ideas for their own project. Use links from manufactures of the product you offer.
Make Sure to Boost Posts and Target Your Audience
You’ve all seen those ads on your social media feed marked “Sponsored”. The businesses responsible for those ads have purchased exposure and targeted a particular audience based on their interests and search habits. HAFA01 If you don’t have much engagement on your page, you will definitely want to make sure you do this. If you need help with the proper way to do this, reach out to a social media marketing expert.
The Wrap-Up
While there are dozens of purposes for social media, marketing is one of the most obvious and effective. Companies who use social media to market their products will quickly find that social platforms offer more exposure, engagement, and traffic than other sources. To reap those benefits, however, marketers must know how to use it correctly. From keeping brand consistency to posting at the correct time of day, there are dozens of things that can help enhance and improve your company’s business. When a corporation uses social media, it will quickly find that it is one of the most effective and exciting marketing channels available to companies today.
– Dean Schneider