Our Story

Tri-State Flooring began serving the floor-covering retailer in 1964 as a component of employee-owned Tri-State Electric in Sioux Falls, SD. In August of 1994, Tri-State Electric decided to sell the company and the flooring division was purchased by current owner, John Rozell. At that time, the company had 12 employees and served retailers in northwest Iowa, southwest Minnesota, a small part of North Dakota and South Dakota. In September 2002, Joe Gaspar joined the company as part-owner and manager of the newly acquired Montana/Wyoming operation managed out of Billings. Joe and his family moved to Sioux Falls in 2008 as Sales Manager and then he became President in 2014. Today, Tri-State Wholesale Flooring serves customers throughout South Dakota, North Dakota, Minnesota, Iowa, Nebraska, Wyoming and Montana with its own fleet of trucks and a dedicated staff of over 30 people. Tri-State Wholesale Flooring is located at a 50,000 square foot facility in the northwest part of Sioux Falls. It contains a beautiful showroom, a 50-person seminar and training room to support our growing number of retail customers and a large warehouse. Numerous products and manufacturers, as well as additional coverage area and delivery locations, are continually being added to meet the rising demands of current and new retailers.

Our Mission

Tri-State Flooring provides superior service and responsive flooring solutions to its partners.

Our Vision

To be the most trusted source for flooring solutions.

Our Values

Customer Service

We will do everything we can to meet and exceed our customers’ needs. 

We believe our customers are the reason we exist.

Quality and Expertise

We believe quality is a sense of pride of ownership in one’s work. We are committed to doing it right the first time. We will maintain a full understanding of our products and solutions. We will be good communicators…nothing is of value until it is shared with those who need to know.


We will treat every customer, partner, and co-worker with dignity and courtesy. We will look for ways to encourage and praise others for their accomplishments. We believe in “Do unto others as you would have them do unto you”.

Professional Ethics/Integrity

We will be honest in our dealings. We accept the responsibility to give our customers, company, partners and our co-workers our best efforts each day. We are accountable. We will do what we say we will do. INTEGRITY is the core value we strive to achieve and sustain.

Team Effort

We believe our success depends on the involvement of everyone. We each must strive to be a strong member of the team. We will assist and support one another. When we disagree, we will do so respectfully and constructively.