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Which Social Media Platform is Right for My Business?

Over the past several years, the social media trend has consumed the minds and time of consumers all over the world. There are constantly new platforms popping up, offering businesses unlimited opportunities to connect directly with potential clients, with a much more cost-effective way to use advertising dollars. But, with all of these options, which ones are right for your business? Get some insight below.

In the vast world of social media, Facebook is still king when it comes to marketing your flooring retail store. Many consumers turn to Facebook to read reviews, learn more about your business and to get a feel for your culture. Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads. 
What are the stats?
According to a 2020 report on Facebook demographics, the average Facebook user has 155 “friends”. Around seven-in-ten U.S. adults (69%) use Facebook. 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64. 88% of online users of age 18-29 are on Facebook, 84% of those 30-49.
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. Consumers wanted a social network where they didn’t feel like they were getting “sold to” all the time. Instagram is a great tool to showcase completed projects and give potential customers a view of your company culture and personality. 
What are the stats?
As of January 2020, it was found that 14 percent of global active Instagram users were women between the ages of 18 and 24 years old. More than half of the global Instagram population worldwide is aged 34 years or younger.
YouTube is the world’s largest video-sharing social networking site that enables users to upload and share videos, view them, comment on them and like them. This social network is accessible across the globe and even enables users to create a YouTube channel where they can upload all their personally recorded videos to showcase to their friends and followers.Creating demonstration videos or other informational videos is a great way to gain a following in the flooring industry, especially with all the DIYers out there today.
What are the stats?
A 2020 report shares the demographics. 62% of YouTube users are Males. 78% of US men adults use YouTube. 68% of US women adults use YouTube. 81% of 15–25-year-olds in the US use YouTube.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. This is a very personal and time-consuming platform, but if you want to interact with your customers in the moment, Twitter might be right for you.
What are the stats?
In 2020, 38% of Twitter users are between the ages of 18 and 29, 26% users are 30-49 years old. 80% of Twitter users are affluent millennials. There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts. With these numbers, Twitter may not be the best option for local advertising dollars.
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities. Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more. This platform is great for business professionals looking to connect with other business professionals to share insight, bounce ideas off of each other, and ultimately do business with each other. 
What are the stats?
LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. 6 out of 10 users actively look for industry insights. There are 57% of male users and 43% female users on LinkedIn.
Now What?
So, you have a social media account, but you don’t have a very strong following. What can you do to increase the amount of your followers? One of the ways to increase your following is by posting quality content often. Do your best to provide your followers with content that is relevant to your company and your customers. This works because as you post relevant content your followers will likely share that content with their followers. Another way to gain more followers is by adding a “follow” or “like us” button both on your website and on your email signature. With each website visit and email sent, you have the opportunity to gain followers.
Good luck and happy networking!

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– Sara Zacharias-Bentele