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Waterproof by Design

Karndean Designflooring Offers Performance in a Trend-Right Package

By Kacey Perinelli of FCW Daily News Update

[Export, Pa.] Karndean Designflooring, a leader in the luxury vinyl tile (LVT) segment, truly sees flooring differently. For Karndean, design is about more than just an attractive floor; it is the story that inspires that beauty. ZEZU01 And, not only are Karndean’s floors eye-catching, every floor the company makes is also 100 percent waterproof.

Karndean makes a variety of formats: gluedown and loose lay LVT as well as rigid core constructions. And although rigid core has been steadily growing in popularity, Jenne Ross, director of marketing for Karndean Designflooring, urges retailers to qualify the needs of the homeowner to ensure the best solution.

“Nowadays, when a customer enters a store inquiring about waterproof flooring, the initial reaction is to show them rigid core,” said Ross, noting that the term “waterproof” has become synonymous with rigid core offerings, including WPC and SPC. “However, it’s important to educate the consumer that this is not the only construction of waterproof flooring available,” she explained. Read more »