Each year, a number of businesses see an increase in growth while others seem to lag behind. Have you ever wondered what makes one store succeed while another fails? A lot of it has to do with the customer experience created by the store. It is important to make sure the customer feels welcomed, assisted and appreciated every time they enter and leave that store. Customers are much more likely to frequent a store they feel “good” about going to.
Another interesting trait that I’ve noticed about highly-frequented stores is that they always seem to take risks and go outside of their comfort zone. It took me a few years to understand why going “outside of your comfort zone” was so important. It isn’t until then that you can truly grow. These store owners and employees are not afraid to hear “no” or fail. They learn from every unclosed sales and use that knowledge to attack the next one differently.
Successful stores have discovered the secret to giving their customers a better shopping experience. They are excited to greet each new customer as they enter the store. They make them comfortable by offering a beverage or snack. They constantly update their showroom with innovative products, current trends and interactive tools, both tangible and digital. Yes, they all sell fashion, custom design and quality service, but most importantly they are selling the experience.